One of the primary arguments for E-mail list marketing versus advertising campaigns is the receptivity of the audience and the traffic that is generated. However, I do know some people claim to generate excellent results based solely on their advertising campaigns. In some cases, I even believe them as I know them personally and have seen some of their results. The funny thing about that though, is that they all have their own email lists that they are marketing to on a regular basis.

They also argue with me every time that I argue that email list marketing is much more effective for the Internet Marketers … so we will leave that argument out of this look at email list marketing versus advertising campaigns. We will say (for the sake of avoiding any arguments) that all of these campaigns generate somewhere around a fifteen percent conversion rate. That should keep the odds pretty well in favor for a truly unbiased look at email list marketing … and advertising campaigns.

Some people have no doubt mastered the art of Advertising using Google Adwords and other advertising options. Still, it can scarcely be argued that these methods of advertising are cheap by any stretch of the imagination. Email list marketing on the other hand, costs most Internet Marketers, somewhere in the neighborhood of twenty dollars a month for the hosting and subscription service to their autoresponder of choice.

I would personally go for the twenty bucks for the autoresponder with a highly targeted and effective email list for my marketing. Why? Ask any advertiser how far twenty bucks will get you on a successful Adwords campaign for highly targeted (and often expensive) keywords. The answer is going to be that it will not get you very far at all. On the other hand, that same twenty bucks will allow you to mail an unlimited number of offers to your email list for marketing purposes … no matter what you are giving away, offering for sale or otherwise promoting with your list marketing campaign.

The money that it costs to run a successful advertising campaign could be invested in product creation for products that you could then promote to your email lists and keep all of the profits for yourself. Again, given the options, I would rather keep the money for me by using my internet email marketing list instead of paying for advertising to try to add a few people to my list or getting a few people to buy somebody else’s product.

Let’s say you are promoting someone else’s product though. You do not get to keep all of the profits for yourself anyhow so how does that impact your bottom line and the profits you will make or not make with a well-placed email list marketing campaign? Again, you are not spending any money that you would not otherwise be spending anyhow.

Again, you still get to take all of the profits that have been generated and keep them in your pocket. No matter what you think though, you can certainly believe that their money will always look better when it is (rightfully) in your pocket than it ever did in theirs … no matter whose money it used to be.

Granted, you may have to spend some money in the beginning to start building your email marketing list but it is money that is well spent. No matter what anybody may tell you, at least when you are starting out, your conversion rates will be substantially higher with a targeted email marketing customer list than they will be for your advertising campaigns. Furthermore, there is a reason that even the true masters of advertising have their own lists for marketing purposes. It is simply because email marketing lists do work and will put cash in your pocket on a regular basis.