Regarding keywords and keyword research, there may be some explanation due before the lesson is begun in earnest. There are two different types of keywords that are most common in regards to SEO work. It is important to know which is what so that you can concentrate your efforts and optimize your results. There is both a primary keyword and what is commonly known as a “long-tailed” keyword or what is effectively a keyword phrase.

The Primary Keyword is very likely to be a very broad and vague term. For example, if you are selling puppy clothes, “Puppy” would very likely be your primary keyword. However, you do not want to concentrate all of your efforts owning the front page of the SERP or Search Engine Results Page for the word puppy. Everybody in the world who was looking for anything to do with puppies would be coming by your site but it would not help you very much at all. You would be paying more for advertising than you would ever get back in actual sales or an ROI or Return On Investment.

Since the primary keyword is exceptionally broad and vague, you will need to narrow down the field some so that you can more accurately target the people who see your advertisements and are actually searching for something relevant to what you have to offer. The long-tailed keyword or keyword phrase should narrow down the field and focus on what your specific offer is so that only those people who are looking for your products visit your site. In this case, you may use something along the lines of “cheap puppy clothes” or “custom puppy clothes” or “used puppy clothes” or whichever or even all of them that accurately reflected your offerings. In that way, you can effectively narrow down the field and get more directly targeted traffic to your website that is ready to break out their wallet and give you some cash.

Once you have selected your first options for your long-tailed keywords you will want to begin looking for one with a high KEI or Keyword Efficiency Index. That is a fancy way of saying you are looking for a keyword phrase that gets a lot of searches but does not have much competition. Now there are plenty of keyword tools available that will give you a lot of information and they should be used. However, to determine the KEI and ultimately decide whether you have selected wisely or not, the best place to go before you finish your keyword research is to the major search engines.

Perform your first search using variables of your keyword phrase. For “Used puppy clothes” you could try searching for “used puppy clothes”, “puppy clothes, used” and other relevant phrases … but without the quotes that have been used here to separate them … and this is very important. A search for used puppy clothes with no quotes will give you an idea of the number of general results that appear when the phrase is searched. Now you want to perform an additional search with your long-tailed keyword within the quotation marks. This will give you the number of people who are currently targeting or ranked for that particular keyword phrase in that exact order.

At the time of this writing, a search of used puppy clothes returned about 518,000 results. A search for Used Puppy Clothes narrowed the search results down to about 515,000 results. A search for “used puppy clothes” within quotation marks forced the search engine to look for those exact words in that exact order and narrowed the field down to four websites. Now while this may be a rather obscure niche without many searches, the results should provide an invaluable lesson for you.

By doing proper keyword research, you have discovered that you have a very specific long-tailed keyword with enough information to at least partially relevant to at least a half million websites. But you do not have to compete with over one half million websites for that particular keyword phrase. By doing your keyword research beforehand, you have now discovered a keyword that only requires you to compete with four other websites. You own them and you own the SERP. You own the SERP and you get the traffic. Now THAT is a high KEI or Keyword Efficiency Index. Now, all you have to do is to learn how to promote those keyword phrases and associate them with your website. Keyword research took care of all of the hard work for you before you ever began.

As websites become increasingly complex and functional, more and more methods are being used to draw people to particular websites and keep them there. Isn’t that really the main reason you would have a website? When you own virtual real estate, you want traffic to that spot. In order to get that traffic, you need to do something special in order to not only get your reader’s attention, but to keep that web traffic coming back to your website so that ultimately, they spend their money with you. One of the most common features of websites these days is the integration of scripts and programming that allows the visitor to your website to fully interact with certain features of your site. Website program solutions are what make this modern miracle a possibility and ultimately, a reality.

Website Programming Solutions offer you the opportunity to include certain programs or scripts that give a certain amount of access to that program based on a select set of criteria decided by the website owner and provided and made possible by the website designer. In the case of a website for musicians, this may include the ability to play a virtual piano and create midi files. In this particular case, the average visitor to the website may be able to play with the virtual instrument while the registered user has even more options such as the inclusion of a rhythm section or other features.

Ultimately there would be a “payoff” section where the visitor to that musical website would be able to pay a small fee and save the midi file as their own. While Midi file integration on website went out of vogue in the nineties, they are very popular as cell phone ring tones these days and thus, are more profitable than ever. None of this would be possible without the use of website programming solutions. While your niche or particular online markets of interest may not be music, this should still serve as a great example of what can be accomplished with a little imagination, a little bandwidth and a great website solutions provider.

With over ten billion websites currently listed on the World Wide Web it is becoming increasingly difficult to create that “ultimate” interactive website that will forever entertain and aid your site traffic but it is not by any means impossible either. Website programming solutions may offer the exact website solution that you have been looking for if you can think outside of the box a little bit and figure out not only what visitors to your website need, but what they want as well. Once you have figured out what people want, then it will be substantially easier not only to get them to your website, but to keep your website readers coming back for more.

For more information on how our Boston Web Programming Company can get your website up or turn your ideas into reality…contact us today for your immediate consultation.

Proper Website SEO Solutions require many different things to happen all at once. Some of those changes are necessarily fluctuating and variable as information on the World Wide Web changes and search engine algorithms change to keep up with them. However, when you build your website, there are many different aspects of SEO that can and should be done right there on your website that will help you immensely when it comes to the page rank and the placement of your website on the SERP or Search Engine Results Page.

With the increased popularity of the CMS or Content Management System as a means for people to build websites, there are even more variables taking place. Some people mistakenly believe that the CMS itself or a plug-in or module added to that CMS will provide all of the SEO information that is needed for the search engine algorithms. Still other people have absolutely no idea what SEO is or why it is important for them if they want their website to be a success. The fact remains that no matter how good your CMS may be, no matter how well designed your site may be and no matter how great your intentions may be, that website is never going to do as well as it could until you add on some basic SEO functions onsite.

One of the most commonly overlooked aspects of on-site SEO is the simple and advanced Meta Tag. These are simply lines of text that are included in the head section of your website. If you are already writing the code for your website by hand, you already know what these are. If you are like many people and use some type of program to create a website, you can simply view the code, look towards the top of the page somewhere in between the < head > and < /head > tags and that is where the Meta Tags should be placed. Many of the search engines only display Meta information on the SERP and if there is nothing there, people will see nothing about your website and go elsewhere.

Having content that is keyword rich and optimized for the SERP is important but you also have to make sure that it is not keyword spam or you will lose readers. The keyword, if you are using keywords over and over to make the keyword more prominent in your keyword article will make it difficult for the reader to get past the keyword to read the rest of your keyword rich article and the visitor to your keyword website will quickly tire of reading your keyword article and your awkward keyword placement in that keyword article and will leave for a site without so many keywords or content focusing more on the keyword than on the reader.

Do you see how that could get pretty bad? Believe it or not, there are many websites that have just this … and if you find yourself on one, click away because you can rest assured there is nothing else of any value. Your website content should focus on the keywords but not to such an extent that you are losing website traffic only to have it replaced with search engine spiders and bots. Spiders and bots will not spend money on your website where people will … but only if they can read your content.

While there really are many different On-Site SEO Solutions to help the ranking of your website and your page, these two simple steps will give you a fairly good idea of just how much you can do to optimize your web page to increase organic placement on the SERP. If you are not comfortable implementing changes or even rewriting website code, you may want to hire an SEO professional to provide you with more complete On-Site SEO Solutions.